Just what exactly is a Local Citation?
Citations are considered a ranking factor for local seo.
Having your business listed in trusted online directories sends signals to google to improves their degree of certainty that your business exists. The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how google perceives your online presence.
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.
Citations are useful for two main things:
- ranking higher for local search queries
- helping people discover your business online.
The term “citation” was coined by david mihm in 2008 in his pivotal post, local vs traditional seo: why citation is the new link. A complete local citation should include the company name, address, and phone number, which is referred to as your “nap”. A citation that does not include all three of these is sometimes referred to as a partial citation.
There are the basic local places where every business should have and monitor a presence, but there are other places for citations that are specific to your industry. Knowing how to find these is what a local citation builder helps you do. You should consider hiring one today to help you get your business in the map 3 pack as well as help you boost your serp ranking for organic traffic. This effort is way more impactful to your bottom line than getting yet another advertisement in a local magazine or newspaper.
So in answer to the original question – yes, you do need local citations.
Local Search Engine Optimization
The primary goal of all search engines is providing their users with the most pertinent results of what they search for.
As far as the local businesses are concerned, consumers generally want information about phone numbers, photos, hours of operation, etc. Along with these, they are also interested in getting information about a company and for this, they like to use social media platforms to interact with and review reviews posted by customers.
The online face of a company is its corporate website. A blog should be used to popularize this website. Blog marketing can be much more efficient than other forms of internet business promotion. Blog postings usually contain links to the corporate website, to specific pages or products. These links will direct traffic and will also serve a purpose in terms of search engine optimization (seo).
Search engine optimization
City local pro offers its clients classic search engine optimization that primarily involves the construction of your business websites. Through this, the search engine can make your site crawl through the targeted site and interpret results that are relevant for ranking purposes. There are few elements that are involved in this process such as city local pro provides an effective formulation of titles, meta descriptions, h1s, text images, urls and live links and most importantly it gears the text of each page in order to target particular keywords that are assigned for your business directory.